Thursday, September 27, 2012

Jackie Von Tobel for Helser Brothers, Inc.

Greek Key finial

It’s finally here!  The Jackie Von Tobel for Helser Brothers, Inc drapery hardware collection. After many months of development the line is ready for its closeup.  The entire collection is in stock and immediately available at the "made in the USA", Helser Brothers, Inc. plant in Phoenix Arizona. 

french knot V with JVT for HB logo fullFrench Knot finial

When I first began talking with the fabulous Helser Brothers about a collaboration it became clear to me that this was a fantastic opportunity to create a fresh new line that would address the versatility required for todays window treatment designs.  It was a chance to think out of the box and design hardware that would be able to be used in many different configurations rather than having each piece be pigeon holed for one use. 

Shield in whiteShield scarf holder ~ available with or without tassel

Helser Brothers gave me carte blanche to design new, interchangeable elements that can be used in a multitude of applications just by changing the bracket to fit your needs.  Finials can be used as tie backs or swag holders.  Tab holders can be used as rod brackets and some can be connected together to build cornices.  Individual,  free hanging, “tassles” can be integrated into the window treatments designs themselves as trim or can be ordered attached to rings for a fun embellishment to your design.

javelin BT with JVT for HB logo-cropped
Javelon finial with rod

My goal for the collection was to create simple transitional designs that would work just as well in a modern setting as in a traditional one.   Each piece in the collection was inspired by classic motifs and familiar shapes with clean lines and sharp angles that give each design a rich simplicity.  Each design looks dramatically different depending on the finish you choose.  

arrowhead trophy LS with JVT for HB logo-croppped
Arrowhead, Trophy finials  shown in liquid silver finish

Crafted from cast zinc, this hardware is lighter than typical iron products and has a sleek smooth finish that looks great in metallics as well as Helser’s beautiful hand painted finishes.  The new “liquid silver” finish is a favorite of mine. 

Exclamation Point finial

The new JVT line consists of: 
8 finial designs
6 decorative medallions
2 free hanging tassel designs
2 ring designs with attached free hanging tassels
7/8 round rods
1 1/4 round rods
1 3/4 round rods
7/8 square rods
25 ingenious hanging brackets options that can make almost any installation possible!
25 spectacular, metallic, and hand painted finishes
and much more………

Pagoda finial with tassel

To request your free “to the trade only” catalog and finish samples please email Helser Brothers at
just ask for the JVT catalog!

for Press or Editorial  inquiries please email me at jackie_vontobel at


Rebecca Grace said...

Jackie, your hardware line is GORGEOUS -- I can't wait to get my catalog and finish samples. I knew your designs would be beautiful, but the interchangeability of components and add-on tassel pieces are like the chocolate ganache frosting on a Devil's food cake. I'm in love! Congratulations!

NR Designs said...

Jackie, I love your new decorative hardware line for Helser Bros! I like the fact that your designs are so architectural in style AND versatile in function.
Good luck!

Karen Bow said...

I just saw this gorgeous collection of hardware. The lines are incredible - sometimes classical, sometimes scrolling, always lovely...and oooooo the finishes. JVT, you are a rockstar!
Karen Bow - KBow Designs

Housebuyersamerica said...

Amazing line of hardware collection! Inspires me to give a new look to my room too.

Christine Marsh said...

Very beautiful! :-D Wow! the display hardware world really needed you! I love all your presentation - the photos and the illustrations.

Thank You for having the courage to keep moving toward higher levels of excellence.