Today I’m thrilled to be able to share more in depth info on my fantastic new class on designing and selling your own line of signature products which I will be teaching along with my partner in crime Deb Barrett at the Atalanta’s Mart at the Deco Zone on July 7 from 1 – 6 pm.
Many of you probably know that I design my own signature product lines and work closely with manufacturers to develop their product lines.
You may also know that I have written four books and have helped build the massive design image library for Studio from Minutes Matter Inc with all of my illustrations from my books. But did you know that books and software are considered signature products? There are so many ways to distinguish yourself and elevate your personal and business brand through the development of signature products. It has never been easier or more profitable for an individual designer or small retailer to capitalize on this lucrative segment of our industry.
Signature or Private Label product offerings are not just for super star designers anymore. You can be the master of your own destiny in a new and exciting field.
Here is the class outline for our half day event in Atlanta - it is so full of information, step by step, instruction, resources, and even one on one consultation time with Jackie, that you will walk away with everything you need to get started.
BUILD PROFITS & ELEVATE YOUR BUSINESS WITH SIGNATURE PRODUCTS
JACKIE VON TOBEL AND DEB BARRETT
July 7, 2014 1 – 6 pm AMERICAS MART - ATLANTA
Take advantage of new technology and services available today to easily design, manufacture, and sell your own “signature” product lines to your customers.
Would you like to open a whole new stream of revenue for your business by offering signature fabrics, pillows, decorative throws, upholstery, candles, trays or any number of beautiful high quality décor items to your clientele that reflect your design aesthetic and signature style? Deb Barrett and Jackie Von Tobel, the creative team behind The Soft Design Lab can show you, step by step, how to enter into and profit from this lucrative market while using it to elevate your brand at the same time. Signature products not only add to your bottom line but they impart a level of professionalism and expertise to your business that sets you apart from your competition. Don’t be left behind, join us and get your beautiful signature brand ready to sell!
Jackie Von Tobel is an award winning product designer, author and interior designer who has self-produced signature product lines as well as licensed signature lines through established manufacturers in many home decor product categories from fabrics, drapery hardware, tabletop, gift, garden and many more. She will share her industry secrets and show you how to follow her lead into his lucrative sector of the industry.
This class is an intensive crash course on signature product design using newly available fulfillment resources that can enable you to create product offerings to your clients on a short run basis. Many of these new resources eliminate the need to buy inventory or stock product. Jackie will show you how to utilize print and produce on demand services that automate fulfillment for you direct to your customer’s one item at a time. You will lean the basic techniques and skills needed to easily design signature products and bring them to market. Use these products to turn your website and blog into a profitable source of residual income through product sales while growing and promoting your brand at the same time.
Here are just some of the product
categories that will be discussed:
Fabric
Rugs
Upholstery
Home Décor Textiles and
Accessories
Wall Art
Wallpaper
Tabletop
Gifts
CLASS OUTLINE
What
are signature custom products?
Soft
Goods
Hard
Goods
How
offering your own signature products can generate residual income.
Why
are signature products a necessary part of today’s successful designers
arsenal?
Designer
case studies – a lesson in visionary thinking.
Bloggers
Designers
Product
selection – deciding what products are right for you?
Choosing
your level of customization.
Curated designs
Semi-custom designs
Fully original, custom, designs
Copyright
Law – what you must know to avoid infringement.
The
Basics – what skills do you need to be able to design your own signature
products?
Research
and Development
Design
Acumen
Artistic
Talent
Graphic
Design, Photoshop, Computer Skills
Financing
Overcoming
your skill shortage through outsourcing.
Graphic
Design
Photoshop
Art
Rendering and Illustration
3D
Product Development and modeling
Packaging
Design
Order
Fulfillment
Point
of Sale Systems
Accounting
Source
Directory – How to find the right manufacturer for your business.
Order
fulfillment – How do you get your product to the customer.
Selling
Online – exploring DIY full service websites versus building your own
independent site.
Marketing
your products through:
Blogging
Social
Media: Facebook, Twitter, Instagram
Industry
Hub Sites: Houzz, Todl, etc.
Etsy
Pinterest
Trade
Showrooms
Trade
Shows
Capitalize
on your signature products to elevate your business brand.
Create
Your Personal Plan of Action and Goal Chart.
1. A detailed and
comprehensive overview of the DYI signature product development and design
marketplace including key design and development sources, manufacturers
listings, and fulfillment options that will allow you to design , produce,
market, sell, and make a profit from,
private signature product sales.
2. We will guide you through the myriad of possible
product options available to you and help you determine what are the key products
or product for you and your particular business.
3. You will develop a plan of action that you can put in
place immediately to start you on your way to product development, production,
and sales. You will receive a one hour
phone consultation with Jackie after the event to discuss your strategy and
implementing your action plan.
As part of
your class materials you will receive:
Digital Resource Guide and
Directory
Digital Outsourcing Guide and
Directory
Class Notebook and Digital Manual
Swag Bag ( full of Goodies)
One hour phone consultation
with Jackie after the seminar.
$499.00 per person
~ Wine & Cheese Reception
Immediately Following the Class.
Because of the intensive nature of this class and the amount of material we will cover over the course of five hours the class size is limited so be sure to sign up now!
Don't miss out on this valuable opportunity to get ahead of the pack and start designing your signature products today.
I can't wait to see you all in Atlanta!!!
Jackie
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