Sunday, June 1, 2014

Are You Ready to Profit Through Your Own Signature Products?

Today  I’m thrilled to be able to share more in depth info on my fantastic new class on designing and selling your own line of signature products which I will be teaching along with my partner in crime Deb Barrett at the Atalanta’s Mart at the Deco Zone on July 7 from 1 – 6 pm.

Many of you probably know that I design my own signature product lines and work closely with manufacturers to develop their product lines. 

You may also know that I have written four books and have helped build the massive design image library for Studio from Minutes Matter Inc with all of my illustrations from my books.  But did you know that books and software are considered signature products?  There are so many ways to distinguish yourself and elevate your personal and business brand through the development of signature products.  It has never been easier or more profitable for an individual designer or small retailer to capitalize on this lucrative segment of our industry.

Signature or Private Label product offerings are not just for super star designers anymore.  You can be the master of your own destiny in a new and exciting field.

Here is the class outline for our half day event in Atlanta  - it is so full of information, step by step, instruction, resources, and even one on one consultation time with Jackie, that you will walk away with everything you need to get started.

July 7, 2014 1 – 6 pm AMERICAS MART - ATLANTA

Take advantage of new technology and services available today to easily design, manufacture, and sell your own “signature” product lines to your customers.

Would you like to open a whole new stream of revenue for your business by offering signature fabrics, pillows, decorative throws, upholstery, candles, trays or any number of beautiful high quality décor items to your clientele that reflect your design aesthetic and signature style? Deb Barrett and Jackie Von Tobel, the creative team behind The Soft Design Lab can show you, step by step, how to enter into and profit from this lucrative market while using it to elevate your brand at the same time. Signature products not only add to your bottom line but they impart a level of professionalism and expertise to your business that sets you apart from your competition. Don’t be left behind, join us and get your beautiful signature brand ready to sell!

Jackie Von Tobel is an award winning product designer, author and interior designer who has self-produced signature product lines as well as licensed signature lines through established manufacturers in many home decor product categories from fabrics, drapery hardware, tabletop, gift, garden and many more. She will share her industry secrets and show you how to follow her lead into his lucrative sector of the industry.

This class is an intensive crash course on signature product design using newly available fulfillment resources that can enable you to create product offerings to your clients on a short run basis. Many of these new resources eliminate the need to buy inventory or stock product. Jackie will show you how to utilize print and produce on demand services that automate fulfillment for you direct to your customer’s one item at a time. You will lean the basic techniques and skills needed to easily design signature products and bring them to market. Use these products to turn your website and blog into a profitable source of residual income through product sales while growing and promoting your brand at the same time.

Here are just some of the product categories that will be discussed:

Home Décor Textiles and Accessories
Wall Art


What are signature custom products?
Soft Goods
Hard Goods
How offering your own signature products can generate residual income.
Why are signature products a necessary part of today’s successful designers arsenal?
Designer case studies – a lesson in visionary thinking.
Product selection – deciding what products are right for you?
Choosing your level of customization.
Curated designs
Semi-custom designs
Fully original, custom, designs
Copyright Law – what you must know to avoid infringement.
The Basics – what skills do you need to be able to design your own signature products?
Research and Development
Design Acumen
Artistic Talent
Graphic Design, Photoshop, Computer Skills
Overcoming your skill shortage through outsourcing.
Graphic Design
Art Rendering and Illustration
3D Product Development and modeling
Packaging Design
Order Fulfillment
Point of Sale Systems
Source Directory – How to find the right manufacturer for your business.
Order fulfillment – How do you get your product to the customer.
Selling Online – exploring DIY full service websites versus building your own independent site.
Marketing your products through:
Social Media: Facebook, Twitter, Instagram
Industry Hub Sites: Houzz, Todl, etc.
Trade Showrooms
Trade Shows
Capitalize on your signature products to elevate your business brand.
Create Your Personal Plan of Action and Goal Chart.

You will come away from this class with:

1.       A detailed and comprehensive overview of the DYI signature product development and design marketplace including key design and development sources, manufacturers listings, and fulfillment options that will allow you to design , produce, market, sell, and make a profit from,  private signature product sales.

2.      We will guide you through the myriad of possible product options available to you and help you determine what are the key products or product for you and your particular business.

3.      You will develop a plan of action that you can put in place immediately to start you on your way to product development, production, and sales.  You will receive a one hour phone consultation with Jackie after the event to discuss your strategy and implementing your action plan.

As part of your class materials you will receive:

Digital Resource Guide and Directory
Digital Outsourcing Guide and Directory
Class Notebook and Digital Manual
Swag Bag ( full of Goodies)
One hour phone consultation with Jackie after the seminar.

 $499.00 per person  ~  Wine & Cheese Reception Immediately Following the Class.

Because of the intensive nature of this class and the amount of material we will cover over the course of five hours the class size is limited so be sure to sign up now!

Don't miss out on this valuable opportunity to get ahead of the pack and start designing your signature products today.  

I can't wait to see you all in Atlanta!!!  



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